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Our Story


In 2017, we started ZE Smartwatches to disrupt the overpriced and outdated models of the fashion industry and smartwatch industry. Empowered by the people through crowdfunding, our original watch line set us apart by bringing you quality, minimalist designs at radically fair prices. Through social media we grew far beyond our Portland home, becoming a global community of 1 million ZE Smartwatch owners (and still counting).

We’re inspired by the go-getters, the innovators, the dreamers; and our designs embody this very spirit. They’re built for adventuring, creating, and daring to disrupt the norm.

Above all else, we create with the dream of enlivening our ultimate mission: to inspire you to live life on your own terms. 

At the same time, we have helped millions of people to maintain their health and heart in good shape with our products. 


Bryan Soe | CEO

ST Enterprise International Corp.